The book I chose to review is Why Now Is The Time To Crush It! by
This short, engaging read focuses on how to utilize social media to monetize your passion. Vaynerchuk is the creator and host of
Wine Library TV
,a popular wine video blog.
In the book, Vaynerchuk outlines a clear social media marketing plan that integrates all of the major sites. His approach is that of total authenticity; so long as a person is engaged in their passion, there is no need for anything less.
This book will definitely appeal to anyone with an entrepreneurial mindset. There's a plethora of ideas and insights on how to create your brand, as well as an endless supply of motivation to start out on your own.
- Social media will only continue to gain prominence, ignore it at your own risk
- Traditional marketing platforms are being phased out
- An effective social media marketing plan involves all of the major players (Facebook, Twitter, You Tube, etc.)
- So long as you are passionate, you will find an audience