Monday, September 13, 2010

Purpose of this blog

The "MBAs Favorite e-commerce books 2010" will present a collection of reviews of books that were selected by each student as part of a course requirement for Marketing 6700, e-commerce, in the College of Business at the University of Colorado at Colorado Springs.

For this assignment, each student selected a book of her or his own choosing with the following restrictions:
1) the book must fit the course objectives (i.e., be directly related to some aspect of e-commerce)
2) the book must have a 2008 or later copyright (there are some e-commerce classics, but the field changes so quickly, that students need to be reading current material)
3) no two students can read the same book. So it's first-come, first served, or you snooze, you lose.

In addition to reading the book, students must prepare a 2-3 page written review, and an in class presentation. The blog postings are a component of the total assignment.

The blog will have, at mimimum, a set of reviews of 22 books related to e-commerce, a set that reflects what interests a group of MBA students in Colorado. Each student is a contributor to this blog.

If you have come to the site and are not part of the class, feel free to make comments to the postings. If you are an author of one of the books, we would enjoy hearing your comments as well as any additional perspective. Also, let us know how you arrived at this blog. We track the analytics, but they don't always tell the entire story.