I’ve been confused by Twitter since I first heard of it. I did not see how I could benefit from it. Even more, I was not sure how a company could utilize it and make it a part of their marketing strategy. I was looking for a book that could help me in this puzzling area.
I have to be honest with all of you. I'm not even on Facebook... But now I’m on Twitter! How long will I keep it up and tweet about my life? I’m not sure yet. The more I have worked on this project the more I'm liking it.
The Twitter Book was written by Tim O'Reilly(with more than 1,400,000 million follwers) and Sarah Milstein(with just over 11,000 followers). I love it because it teaches you about the various uses and applications of Twitter. If you are looking for a more in depth study of a specific area than this is not the book for you. To just get started this is a good book to grab. It is an easy read at 240 pages and has many pictures, diagrams and colors. Uses examples of screens shots and new features. What more could you want?
This book is exactly what I was looking for. It was a match made in Amazon.com heaven for just $13.59. And it worked out perfectly!
I believe that this book was written for others like me.Regarding the intended audience for this book I completely agree with Jennifer’s remarks below.
-- Jennifer Van Grove, Mashable.com
In a May 2010, Inc. article on Mr. O’Reilly I found the following statement: