This book was written by Jim Kukral to assist ANYONE in getting their business started online. Every chapter has a new subject and example of how to get your product out there and noticed among all the millions of others. It is filled with case studies, references and proven examples of what works.The book is broken into three parts, with no names as to what the parts are, so I’ve added my own suggested titles to them:
Part I – All About Getting Attention
Part II – Making Money Online
Part III – How to Market Your Product
The strongest aspects of the book is that it is written so well that anyone can pick up the book and read just one chapter and that chapter be able to help them improve their online business.
My favorite chapters:
Chapter 13 – “26 Ways to Generate Killer Ideas” talks about finding which way helps you generate useful ideas for your business, some of which I would have never even considered.
Chapter 18 – “What’s Your Hook?” asks you if you are memorable? One of the most important things to get attention for your business is to create a memorable brand – if it’s not memorable, then it’s forgettable.
Chapter 36 – “The Tools” shows the users that new technology can help them get up and running without having to hire a professional to assist them, specifically Membergate, which will assist with business member programs.
Chapter 43 – “Attention! Videos Can Make Money” really goes in depth on utilizing YouTube and what it can do for your business.
Of course the entire book has ideas on social media, the Internet in general, and inspiration on how others have found success. Kukral really focuses in on the fact that you have to be willing to do the work and take the chances by thinking creatively to make money and succeed in the online world. His biggest key is “Attention = Revenue” and that those who don’t try, fail 100% of the time.
At the end of the book there’s an offer for the reader to schedule free time with Jim and he’ll get on the phone and talk about your business and goals and see if he “can come up with some attention-getting idea that could skyrocket your sales, create a flood of referrals, and powder keg your publicity.”
does the book focus on any specific social media topics?
ReplyDeleteAttention=Revenue- Great tip, most people see these internet endeavors as get rich quick scams. That is not the case, time and effort =$$.
Kukral focuses on Fackebook and Twitter, along with Amazon, Yahoo, Google, etc. He brings in the specific instances of usage of these different sources and shows individuals how they can assist them in being successful in their own business.
ReplyDeleteLoved your rundown of Chapter 13 - ways to generate ideas.
ReplyDeleteThanks Ethan! For my first time to YouTube, it was a little intimidating - but hopefully, you might have found a way to come up with new business ideas.
ReplyDeleteLoved the way you presented your review as a different, innovative brainstorming session. Definitely encourages you to just get out there and make it happen and wait for the success to show up later. I think it's all about a mind set and life view.
ReplyDeleteYour presentation was one of my favorites. Yeah, sometimes list form works great. I loved the rapid list of things to do to be creative and stay motivated. I hear stuff like that all the time as a designer, but those were some really good ideas, even if they do sound a little silly. So great job on the video, because a lot of that information stayed with me. I liked "Wear hats." (=
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