tag:blogger.com,1999:blog-7516908883480069567.post2290285479103652120..comments2013-01-20T07:59:30.775-08:00Comments on MBA's Favorite e-commerce books 2010: Justin's Blog Post on Social Media Metricse-commerce profhttp://www.blogger.com/profile/00002308773735734056noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-7516908883480069567.post-56634073578724687602010-12-05T20:42:31.675-08:002010-12-05T20:42:31.675-08:00Nice summary of what seems to be a pretty in depth...Nice summary of what seems to be a pretty in depth analysis of social media. It often seems that metrics are underutilized in social media campaigns due to the inherent difficulties of quantifying the results. The number of followers or fans an account has does not necessarily equate to increased revenue, at least in a linear fashion. Again, great summary, I look forward to reading this book.Spencer Hookerhttps://www.blogger.com/profile/09073590116510368530noreply@blogger.comtag:blogger.com,1999:blog-7516908883480069567.post-47884748856932855102010-11-06T14:10:56.063-07:002010-11-06T14:10:56.063-07:00Justin,
What were the recommended metrics for Fac...Justin,<br /><br />What were the recommended metrics for Facebook?<br /><br />Please reply at tcutshall@gmail.com<br /><br />Thanks,techwiz_tomhttps://www.blogger.com/profile/02177123452434349063noreply@blogger.comtag:blogger.com,1999:blog-7516908883480069567.post-62494680973893787242010-11-04T18:56:04.145-07:002010-11-04T18:56:04.145-07:00Yeah, I think Metrics are probably one of the most...Yeah, I think Metrics are probably one of the most important factors of using any form of social media. You have to be able to track it and see what results are coming from the work you do. Thanks for posting your review, and I look forward to checking it out!Andrew Chunghttps://www.blogger.com/profile/03704252297077572161noreply@blogger.comtag:blogger.com,1999:blog-7516908883480069567.post-74914946640324660202010-11-04T18:04:17.300-07:002010-11-04T18:04:17.300-07:00Good write-up. I'm excited to see the presenta...Good write-up. I'm excited to see the presentation now, as I'm always trying to find effective ways to measure the success of certain marketing campaigns. I'll have to get this book now.Anonymoushttps://www.blogger.com/profile/16872329454270356099noreply@blogger.comtag:blogger.com,1999:blog-7516908883480069567.post-86571447872449225142010-11-02T08:24:37.414-07:002010-11-02T08:24:37.414-07:00OK - That should say, "Jim Sterne said":...OK - That should say, "Jim Sterne said":<br />------<br /><br />Thanks for the write-up and the links Justin as well as the video review - very nice. <br /><br />David - Listening to your customers and respecting them is nothing new. Realizing that your company is fragile and must continue to evolve to survive is not a new truth. Those were always good ideas. But from being in marketing for 25 years, I am still astonished that people need to be reminded. We spend so much of our time doing our job, we forget to ask those for whom we are doing it whether we're doing it well ... from their perspective. So yes, yes and yes, customer centricity is the lens through which I view everything.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-7516908883480069567.post-73388535200048979622010-11-01T23:01:29.978-07:002010-11-01T23:01:29.978-07:00Good stuff. The more we look at the social media s...Good stuff. The more we look at the social media subject the more interesting it gets. The strategies you say they recommend in this book are similar to the ones my book recommends. What gets me is that these are not new strategies. Listening to your customers and respecting them is nothing new. That was always a good idea. Realizing that your company is fragile and must continue to evolve to survive is not a new truth. Y<br /><br />These books do however remind you that to ignore what companies have always known will fatal much more quickly than in the past. That is what I am taking from this.Davehttps://www.blogger.com/profile/10171940178039010143noreply@blogger.com